What if there were a question that if asked, could predict whether you'd make it long term as a real estate agent? I'm sure that sounds dramatic if not a bit click-bait-ish and it's also a real thing. In fact, I know of a few questions that are predictive in that way and in this week's video, I talk about one of them.
It has to do with finding leads and should be an eye opener for many. If you tune in to what I'm saying, you will discover how the question itself reveals how likely it is the person asking will ever be considered a top producer. Brokers and teams dangle the promise of leads in front of unsuspecting and underdeveloped salespeople like a homeowner using cheese to lure a mouse into the trap. That's not to say that there aren't brokers and teams who have well run operations with plenty of leads and happy, thriving associates. The problem is they are the exception, not the rule.
Because I'm in the trenches with individual agents as a coach each day, this issue of generating leads is always top of mind and as you might imagine, I have some pretty strong opinions on the particular question discussed in the video. After you've watched, I'd love to hear your opinion. Do you agree? Disagree? Have a different take on the issue or an additional thought? Leave a comment below! I read and respond to each one!