How to keep your marketing out of the spam folder

Occasionally, I'll get a call asking for help because the person has unintentionally done something that has angered their client. 

To help them gain perspective, I'll tell them about the time I managed to piss off every client and prospect I ever had in a matter of 15 minutes. I accidentally sent over 1000 emails to every person in my database in that short period of time. Can you even imagine? 

It's a pretty funny story and in the vlog this week, I share what happened and how I handled it. It leads us into a story about how to keep your own email marketing practices clean.

RESOURCES:

28 Tips To Avoid Spam Folders

8 Step Email Deliverability Checklist

Your Email Spam Filter Is More Aggressive Than You Realize