After 29 years in real estate, it's tempting for me to fall for marketing tactics used to sell us the latest "new thing". "New" is always fun and sexy. The problem with "new" is that fundamental methodologies are often discounted.
It's easy to see why. Fundamentals are old, rarely sexy and frankly, harder to sell. But eventually, top producers start to notice that there isn't anything new. They realize all of their power comes from tried and true fundamentals.
Said another way, top producers rarely allow themselves to get distracted by something new, if it comes at the expense of the basic things that made them successful in the first place.
Recently, I learned this again from an unexpected source, old Hollywood.
Check out this week's lesson inspired by Grace Kelly and Cary Grant...
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