How to sell when people are divided

If the results of the 2020 election confirm anything for salespeople, it's that people don't have the same point of view and struggle to agree with one another, even when presented with the same "facts".

But working with people who have a hard time reaching an agreement isn't exactly new territory for agents. How many times have you seen a seller look at clear factual evidence his house is overpriced and stubbornly refuse to negotiate with a buyer?

At this point it wouldn't surprise me if someone out there had a client claim an appraisal was "fake news"!

So how do you continue to thrive in a low-trust environment? How do you help your clients make good decisions when they can barely agree on "facts"?

Get the answer in this week's vlog...

Let's go think bigger this week,

-jasen🤠

PS. Do you have a favorite podcast? To prepare for the launch of my book, The Top Producer Life, I'm lining up interviews with podcasters. Let me know in the comments which show I should be on!