What is the name of your all-time favorite client?
I bet you immediately thought of a person or a family that, if you could clone, would seem to give you the perfect career. On some level though, you know that would be an illusion because it's the difficult personalities that push you to grow. You need difficult clients to stay sharp, creative and on your toes!
But you don't have to work with everyone. If you're willing to do a little work to define your ideal client, you'll benefit from deeper levels of clarity, enthusiasm and fulfillment each day you go into the marketplace.
Apple knows their ideal customer. So does Southwest Airlines, Nordstrom, Disney and even Dollar Tree. Do you?
If you aren't sure, you're in luck! I've included a worksheet that will guide you through an exercise designed to identify your own perfect client. It's called the Avatar Worksheet and it's modeled after an exercise I do with my coach.
So, after watching the message this week, tap the link to download your free copy. And if you want to discuss your work on this in more depth, just reach out.
NOTE: The Avatar Worksheet on the blog comes from the GoodStart Coaching Challenge™. That's a coaching program I designed for those who are in the first 24 months of business or for those who have lost momentum and need a huge boost. Students who complete the Challenge come out of the program focused, enthusiastic, full of positive energy and most importantly, with appointments and new clients! Anyone can get on the notification list for the next time the program opens by clicking here.