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Get paid for your opinion

self care sunday wiltw Mar 28, 2020
 

How does that saying go? Opinions are like what? Okay that's cute, but have you noticed the world loves to pay for your opinion?

You can get paid cash by universities to sit in a focus group and opine on all kinds of topics. Companies will pay you in points, gift cards or discounts on future purchases for submitting reviews. Recently I was paid by a trade association in the form of a new-release book for filling out a survey.

And consumers will pay for your opinions. They won't walk up and hand you a wad of cash for them, but they will pay you in the form of referrals and repeat business.

Last year in residential real estate, 90% of consumers reported being willing to refer their agent to friends and family and hire them again for the next move. It's also commonly reported that only about 20% of people actually do those two things.

Real estate is not alone in dealing with that huge gap. All service based professionals could benefit from an increase in referral...

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Why you're always told you should "keep up" with consumers

self care sunday wiltw Mar 21, 2020
 

For as long as I can remember, influential speakers have been preaching to salespeople, especially Realtors, they'd better "keep up with the consumer, or else".

When I became one of the "preachers", I never wanted to use my voice to spread that message. Frankly, people who do are often full of shit.

So recently when I heard a very well known person repeat that warning yet again on a podcast, I knew I couldn't stay quiet.

Check out part 3 in the series on avoiding bad advice. Then let me know in the comments if you agree with me or the person on the podcast!

** Are you running virtual team meetings? I'm available to be a guest speaker! Together we'll keep your team focused on growth based thinking and on taking action as opposed to getting stuck in fear. I can deliver the message in this Avoiding Bad Advice series, my 15 Ways To Prepare For A Market Shift session, or anything else you'd like. Hit reply...

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This is how education becomes harmful

self care sunday wiltw Mar 15, 2020
 

Staying informed and getting as much education as you can is great advice, until it's not.

We all know we can have too much of a good thing. Wine is good, until you've consumed the whole bottle, and then it's not.

Exercise is good, until you've broken your body down so far you've become injured - then it's not.

Even water is good for you, until it's not. If you drink too much you'll become water intoxicated and get a condition called hyponatremia, in which sodium (salt) levels become dangerously low. 

In this video, you'll learn how too much coaching and training can be equally dangerous for you career and how to keep it in balance. After watching, let me know what you think in the comments!

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15 things to do in a market shift

inspiration Mar 13, 2020

Yesterday I was asked if we are looking at the start of the next buyer’s market in real estate. My answer was “if I knew the answer to questions like that, I’d be too busy flying around on my jet to care!”. Even though I aggressively avoid the news media, I was aware of coronavirus and the stock market decline.

But after I got the question I decided to turn on a few news channels to see for myself. I could barely make it fifteen minutes without noticing my mood sinking and thankfully, that was all I needed to see. It doesn’t take long to get the gist of what’s happening in the world so I turned it off and immediately starting listening to Wayne Dyer audios to help shift my focus back to a positive space.

Seriously, negative news is so damn addictive, isn’t it?! I’m definitely not immune to being sucked in, so I’ve trained myself to disconnect when I feel my mood shift. It was Dr. Dyer who taught me that we can’t...

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Why you shouldn’t tell everyone about your goals

Uncategorized Mar 08, 2020
 

OMG this year is flying by isn’t it? But you’re still on top of those big goals, aren’t you.

Maybe you wrote them down in one of the hundreds of daily planners being hawked on Instagram. (I did that too. Should I be selling my version of those?)

If you’re reading this, there’s a good chance you also have a vision board or a journal or both!

So what if I told you two things “experts” commonly suggest will kill your chances of accomplishing your goals? Two things that are so subtle, they barely even register for most people.

If you want to make absolutely certain you smash your 2020 goals, then internalize the messages I have for you over the next two weeks.

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Encouragement: On the importance of pushing yourself

self care sunday wiltw Mar 01, 2020
 

This week, I pushed myself to do something I have never done before.

It was down to the wire on Friday so I got up, went to the gym then put my head down and poured myself into it. I didn’t even bother to eat and at 3:37 pm, hit my target!

I was so excited I didn’t even shower before I recorded this week’s vlog. It seemed right to capture the energy of the moment and inspire you to push beyond your comfort zone this week.

Check our the video then leave a comment about how you’re inspired to push yourself!

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Walk into your best life

self care sunday wiltw Feb 23, 2020
 

"Hey Jasen. I just can’t seem to fit everything into the day. What do I do to control my schedule?"

That's the most asked question I get when working with self-employed people. 

The answer is incredibly simple, but I believe some people suffer from a limiting belief that it must be complicated. In fact, we live in a society that wants you to think that.

But what if I could convince you that controlling your schedule is pretty simple?

If you’re working on this yourself, I found some fresh inspiration that comes from the mid-1800s!

Getting this right is worth every ounce of effort because when you do you can literally walk into your best life. Watch the video and renew your inspiration for the upcoming week...

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Why emailing contracts is killing your deals

self care sunday wiltw Feb 16, 2020
 

When I was in my real estate office, there was one thing I loved to hear over the intercom more than anything else.

"Jasen, you have a client in the lobby."

Ahhh...music to my ears and a boost to my ego. Especially when it happened multiple times a day

Agents who regularly had clients in the office were always the top producers.

These days, rather than meet people in person, contracts are emailed without second thought in the name of convenience and it's killing your deals!

Not a week goes by that I don't work with someone to clean up a situation that could have been prevented if they stopped trying to move so damn fast

Just because you can do certain things with technology doesn't always mean you should

Before you email that next contract or listing agreement, watch this week's vlog...

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How to be a detail oriented person

inspiration Feb 14, 2020

Happy Valentine’s Day 2020! Walking around Santa Barbara is like being in a floral shop. Birds of Paradise grow abundantly in the weeds. I know just enough about photography to be certain of two things: I love it and I have an enormous amount to learn.

When I took the shots below, I wasn’t thinking of posting them on Instagram or anywhere else today. In fact, I was on a totally different mission. I was doing an exercise to strengthen my coaching skills. The goal was to walk around and consciously look for detail in my environment I wouldn’t normally notice and I chose  to do that in the park. There are lush flower gardens everywhere you turn in this town and in fewer than six months, I’ve already become desensitized to the stunning beauty. I wanted to slow down and really see the detail around me.

Here’s why:

To serve at a high level, a coach must be able to see detail others do not. In coaching, when that happens...

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How to keep your marketing out of the spam folder

self care sunday wiltw Feb 09, 2020
 

Occasionally, I'll get a call asking for help because the person has unintentionally done something that has angered their client. 

To help them gain perspective, I'll tell them about the time I managed to piss off every client and prospect I ever had in a matter of 15 minutes. I accidentally sent over 1000 emails to every person in my database in that short period of time. Can you even imagine? 

It's a pretty funny story and in the vlog this week, I share what happened and how I handled it. It leads us into a story about how to keep your own email marketing practices clean.

RESOURCES:

28 Tips To Avoid Spam Folders

8 Step Email Deliverability Checklist

Your Email Spam Filter Is More Aggressive Than You Realize

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